Running an online business is a dream for most but it is very hard to do successfully. So many people have tried and failed to build a successful e-commerce site. If you own an e-commerce shop, you know what a hard job it is to grow a business. You have to put in a lot of time and effort to reach a decent sale. Here are the tips to boost your online sales and grow your online business.
Build Your Brand Awareness
Creating brand awareness is like building a house. Without the right foundation, you’ll always feel like you’re floating in midair and afraid to drive forwards. Essentially brand awareness is all about getting consumers to remember your business after their first purchase and associate it with your product. That’s why we recommend having a strong SEO strategy for getting more exposure on search engines, as well as using social media channels for people to discover your brand and expectantly become loyal customers!
Build Your Email List and Stay in Touch
Email is still a top-performing channel. It has the highest amount of click-through rates. People are more likely to respond positively to emails if they are more personal, or specific to their requests. Making your subject line relatable to the interest of your specific audience is vital. And giving something of value in return for them providing an email address is also an important piece of the puzzle since people want something back, even if it’s just more information on what you’re offering or any kind of discounts that can save them money at some point in time.
Personalized communication is getting more and more popular, so start with two promotional emails per week. But experiment until you find the right balance between high delivery rates and low opt-out rates. The best way to get started is by using introductory offers or making your communication relevant to what they’ve been looking for by including the right content, such as articles, videos, guides, and special offers.
Optimize for Mobile
Make your website mobile-friendly, making it easier for people to use on smaller devices like their cell phones or tablets. Testing is the key to making sure that everything is user friendly, including buttons which need to be clicked, content that comfortably displays correctly and scrolling isn’t an issue. Make it easier for people to do things like filling out forms by allowing them to auto-fill in their info with one single click!
Collect Reviews and Feedback
Positive reviews are worth their weight in gold. According to one statistic, eCommerce Sales reviews impact conversions up to 270% and 97% of consumers say that their decisions are impacted by the business reviews at play. Asking for a positive review right after checkout can result in hundreds more favorable ratings. Interested in getting first sale
We recommend product reviews only be sent after your customers have had enough time to try their purchases. We find that discount offers are often necessary at this time, but make sure the customer realizes it is 100 % voluntary for them to participate in the review process. Sending out an offer too soon may make them feel uncomfortable, especially if they’re not fully aware of what you’re hoping to accomplish.
Create Social Media Campaigns
Instead of waiting for customers to find you through a search, proactive promotions like social media campaigns allow you to go out and show your content in your prospective customer’s feeds through video ads. Video ads work better than either photo ads or text link ads; they earn 10-30% more views on Facebook and three times more engagement rate on Instagram!
Easily eCommerce enables your brand on Instagram! Use features like shoppable posts and stories to complement your website and scale engagements. Learn about Facebook pages
So you’ve decided to launch an online store, now what? The first thing you need to do is develop a plan. Write down your goals, what you want to accomplish, and how you plan to do it. From there, you need to start doing your research. Set up Google alerts for your products and services, and keep a close eye on what’s going on in eCommerce industry. Read blogs and news sites for tips. Even if you’re planning to sell something completely different from your current line of work, there are always things to learn from other people.