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Everything you need to know about Google Ads

In this blog, we will attempt to dissect Google Ads from a beginner’s perspective. We will try to cover some of the basics of Google Ads and some of the more advanced topics. We will also try to answer a few questions you might have about Google AdWords.

What is Google AdWords?

Google Adwords is an ad platform provided by Google which allows clients to advertise their products or services by bidding on certain keywords, thereby increasing search results for pay-per-click-earning websites.

Google states that the way it works remains essentially the same: When users search for a keyword or keyword phrase, they get results of their query by means of a Google Search Engine Results Page (GSERP).

Paid search can be a popular method for traffic generation on your website. It may also be a good idea at this point to make a remarketing campaign on  Google Ads  or Facebook ads .

For example if any one searches content writing tools. The ad’s will show like this

Google Ads

Google Ads

Google Adwords Coupon

A Google AdWords voucher code is a special coupon code provided by Google. The code gives a person free credit to redeem on Google AdWords. You will get Google ads promotional code in your region of $50 to $100 free PPC (Pay-Per-Click) money with your new account. 

Google adwords coupon

2. Types of Google Ads

Following are the three main types of Google Ads. 

  1. Text Ads
  2. Digital Display Ads
  3. Shopping Ads
Types of Google Ads

Types of Google Ads

Ad Type #1: Standard Text Ads – Now Called “Expanded Text Ads” (ETAs)

Standard text ads are the ones you’re used to seeing. They typically include just a headline, one or two call-to-action buttons, some navigational text, and your business name. Several years ago, Google expanded these traditional advertisements into what are now called expanded text ads (ETAs). ETAs feature up to three headlines and two descriptions — including “message extensions” that let you pair additional information with items like phone numbers and the opportunity to link to different pages of your website! ETAs are an excellent way for marketers of all skill levels to make their paid search strategies more effective. practice with Google Doc and makes 100% accurate.

Ad Type #2 Digital Display Ads

A type of local online advertising or Digital Display Ads that combines text, images, and a URL link to a website where a customer can learn more or buy products. There are many ad formats. These ads can be static with an image or animated with multiple images, video, or changing text (also called rich media ads). An ad campaign can have different goals – some are designed for awareness about the product while others are created to entertain and engage through simple games or puzzles .

Ad Type #3  Shopping Ads

A type of ad that shows people products you are advertising. The aim of these ads is to get people interested in your products or services, and get them to click through the ad to view more information on your website. The idea behind Shopping Ads is that instead of just getting web traffic, you get shoppers directly into your store!  Read more about creating a Classic Ad

Before you should know basic terms of Adwords.

Keywords 

When setting up a Google Ad campaign, users will select a list of keywords they think people might type into the search engine when searching for something of interest. As a new business owner, you’ll need to include some keywords that relate directly to that which your company sells or offers, including features and benefits.

Bid 

Google Ads does not charge you when people click on your ad. Rather, you pay Google when people show up at your website or call you. You set the maximum amount of money you’re willing to pay by setting a budget .

Quality Score 

This metric informs you on how relevant your keywords are to what you’re advertising — and the landing page they will be taking users to upon clicking your ad. A higher Quality Score can lower the total amount of the daily maximum amount you’d have to pay in order to show your ads, which in turn can improve your ad rank in search results.

CPC ( Cost per Click)

The prices you pay for clicks on your ad. You don’t have to pay what you bid for every click — that just determines what your maximum possible​ cost-per-click is.

3. Build your Google Ads strategy with 6 steps

Build your Google Ads strategy with 6 steps

Build your Google Ads strategy with 6 steps

  1. Plan a Budget
  2. Pick Your Advertising Network/Medium
  3. Find the Right Keywords
  4. Create Focused Ad Groups
  5. Develop Intent-Based Ad Copy and Landing Pages
  6. Select Your Bidding Model and Send it Live 

The importance of tracking

Let us have a look at some pointers on the importance of tracking in work progress to achieve goals.

Whatever decision it is that you’re having trouble dealing with, you can always figure out the best possible solution by first spending time evaluating all your options and then measuring those against predetermined guidelines or other criteria. This eliminates the risk of making poor decisions and helps you achieve targets.

Tracking helps with making our goal setting by breaking big tasks into smaller steps that make it easy to work when it comes to doing things like completing individual assignments of more important projects.

Simultaneously working on work and tracking it will reduce the chance of failure in the future..

Conclusion

For small businesses, Google Ads can be a game changer. The value of the internet has changed how we do business, and with Google Ads, you can get your products in front of new customers who are looking for you! If you enjoyed our blog on how Google Ads can be a game changer, then please share it with your friends, family, and coworkers. Thank you for reading!