What is SEO in marketing


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Jan 3


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Classified Description

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • Quality of traffic:-

 You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

  • Quantity of traffic:-

 Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

  • Organic results:-

 Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

On-Page Optimization for SEO

Meta Keywords:-


Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself. They look like this:




 XML makes information machine-readable. XML sitemaps provide search engines with an efficient list of the URLs on a site . XML sitemaps are just text files marked up with tags that identify types of data.


Title Tags:-

While Google is working to better understand the actual meaning of a page and de-emphasizing (and even punishing) aggressive and manipulative use of keywords, including the term (and related terms) that you want to rank for in your pages is still valuable. And the single most impactful place you can put your keyword is your page’s title tag.

Meta Descriptions:-

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO


Body Content:-

Body content is the website page’s content which is benifical regarding SEO factor. Body text of a web page are the keywords utilized to compliment the SEO. The Body segment of the website is aslo called as body content


                Thick & Unique Content:-

There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favor longer, unique content.


Google is increasingly weighting engagement and user experience metrics more heavily.


Not every single piece of content on your site will be linked to and shared hundreds times.

Alt Attributes:-

An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store’s search engine rankings.


URL Structure:-

An SEO-friendly URL structure is the following things: Easy to read: Users and search engines should be able to understand what is on each page just by looking at the URL. Keyword-rich: Keywords still matter and your target queries should be within URLs




Schema & Markup:-

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about. … The schema markup told the SERP to display a schedule of upcoming hotel events.


          Internal Links / External Links:-


Internal links, also known as inbound links, are hyperlinks that directs the reader to the target page on your website, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website. External links may seem counter intuitive — after all, you don’t want customers clicking on links that direct them away from your site. However, linking to trustworthy material (from authority sites) helps you also appear to be an authority and can help Google figure out what your content is about for SEO purposes . It’s important to keep in mind that other sites for different companies can provide external links to your website in their own content as well. For instance, if you publish a blog post with useful content, another company may link back to it as a source for their own blog. These types of links to your site are key, as they boost your ranking in Google’s search algorithm.


Off-Page optimization for SEO

Offpage OptimizationOffpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.

While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page’s ability to rank.




Factors of Off-page SEO



                       Web 2.0 Submission


                       Social Bookmarking


                       Video Submission


                       Forum Posting


                       Document Submission


                       Tier-2 Submission


                       Classified Submission


                       Image Submission


                       PPT Submission


                       Bussiness Listing