Marketing through social media is cost effective.The good news is that even just a few hours a week can have significant results. In fact, HubSpot reports that 84% of marketers were able to generate increased traffic with as little as six hours of effort spent on social media per week.
Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.
The Importance of Social Media Marketing
Improved brand awareness
Engage with your customers
Improved brand loyalty
Healthier customer satisfaction
More brand authority
Enhanced SEO rankings
Social media is a way to tap into a countless number of people. It is one of the main places people spend their time on the internet these days.
Social media marketing allows you to reach your potential clients and customers where they are and to connect people to your company/brand that may not have previously heard about you.
The data that social media websites have that you are able to get access to through advertising is also another reason social media offers a huge edge over many other marketing mediums.