4 Mobile Applications Features Your Customers Want


United States




Mar 10


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1. Security
Identity theft and financial hacks are more commonplace than we’d like to admit. Preventative measures make certain that a mobile app is secure and protected against cyber security threats. This is even more true of apps that require credit card information for e-commerce functionality.

The popular adage, “Safety First” should always first and foremost priority to consider when private data is at stake. Ensuring your clients’ protection is paramount, as is the transparency on private data collection and storage within the app – including how that data may be used.

A clear definition of policies and practices should be made readily available, prior to the user providing any personal information. This way, users can feel at ease and trust that their data will not be sold, extorted, or transferred against their will.

2. Ease of Navigation
The number one reason most apps are deleted is because of poor design. Overall usability and user-friendly components are fundamental, key functions of a great app.

A mobile device does not have a keyboard nor a mouse, so typing should be minimized when designing an app. Users also favor having to scroll instead of “clicking.” Scrolling feels natural, and shows more content quickly, because there is no need to wait for pages to load.

3. Social Media Integration
In 2017, it was reported that there are over 3 billion active social media users globally.  That being said, social media has an extensive influence in our lives, including the way we do business.

More than being a platform to share photos and status updates, social media has transformed into an essential tool for businesses to reach their customers.

Integrating social media in mobile app development company offers expanded brand awareness. Users can share posts about the business, thus reaching more people. Social media integration brings increased visibility and recognition to potential customers or users of the applications.

4. User Feedback
Having the ability to provide feedback gives users the satisfaction that they are being heard.

This also lessens the need for the them to call or email the support team. It will help the business by having an understanding to what the users want, the things that need to be changed, or the things the users want to see in the app.
It is imperative that businesses constantly improve their mobile applications to provide value to their clients.
Let Charter Global help you by providing your enterprise a full service mobile applications development. Contact us today.

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