Methods to Engage Generation Z Workforce


United States




Apr 20


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Stop for a moment and look around your workplace, don’t you see a lot younger faces day by day? As few senior individuals of your workforce are retiring and replaced by Gen. X and millennials, roughly around 61 million individuals of Generation Z are now becoming a significant segment in teams of almost every organization hrtech.

Like every generation, even Generation Z has certain characteristics, expectations and goals that make it unique amongst other employee segments. Additionally, like other generations, those particulars mean employers must understand what motivates Gen Z to maximize their engagement with the company and also enhance productivity. Generation Z consists of individuals born between the year 1995 and 2012, are now entering the workforce in great numbers. This age group tends to be extremely comfortable with technology as they are born and raised within the digital age. As per the research done by Manpower Group, by the end of 2020, Gen Z will comprise 24% of the workforce worldwide.

Knowing how to engage with employees, including Generation Z employees, can be a challenge. However, organizations that recognize the difference between Gen Z and other employees will surely be successful in engaging with this newest generation of talent?

Leveraging Modern Technology

Generation Z is the first generation that has never seen a world without the internet or social media. As such, Generation Z individuals are true digital natives and thrive on social media and other types of digital communication. To keep them occupied in the workplace, it makes sense to include modern technology that enables them to communicate, collaborate, and develop relationships with others. Some examples of modern digital tools that can support the engagement of your Generation Z workforce involve

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